Thursday, 16 September 2010

Andrew Goodwin's Music Video Theory

Andrew Goodwin: Dancing in the Distraction 1992
Theory:

1. There is a relationship between the lyrics and the visuals (with visuals either illustrating, amplifying or contradicting the lyrics.)
Example: Taylor Swift - You Belong With Me

2. There is a relationship between the music and the visuals (again visuals either illustrate,amplify or contradict the music.)
Example: Mitchell Musso - Hey

3.Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock.)
Example: Westlife- Flying Without Wings (Boy band Pop)

4.There will be demand on the part of the record company for a lot of close-ups of the main artist or vocalist.
Example: Justin Bieber - One Less Lonely Girl

5. There is likely to be reference to voyeurism, particularly in the treatment of females, but also in terms of the systems of looking. (screens within screens, binoculars, cameras, etc.)
Example: Aaron Carter - I'm All About You

6. There are likely to be intertexual references either to other music videos or to films and tv texts.
Alien Ant Farm - Movies

Tuesday, 7 September 2010

Review of the 6th of September

In media today we watch 2 examples of short films. To see what we could learn from threm and to see if we could use some of the techniques used; in our own work. We were specifically looking at the features of the short films, how they Informan, Entertain and Educate.
The first of the two short films was; 'The Urban Savannah' directed by; Mathew Cook and Vincent Lund. It was made in the UK in 2004. The basic idea of this short film was; the observation and study of animals in packs but humans were used istead. A group of 'skaters' and 'townies' were used. The features were; an explanatory commentry. There was always someone doing a voiceover in the camera; explaining what was actually going on infront of the camera. Experts were also used. In studys like this to do with animals they always used expertise, so they decided to use them in the study of humans to get some true facts and information. The whole thing was observational; they were only observing the characters, the character didn't actually interact with them. So it was basically a 'Fly on the wall.' To catch the characters behaving like themselves normally. As they would call it; 'Them in they're own habitat' The use of dramatic events made the whole thing a bit more interesting and a bit more comedic. The way the short film informed the audience was; through the formal language. This is because they want to grab people's attention by speaking formally to them but then making the video a bit of a joke because it works well together. Also the terms used help identify the scientific yet comedic nature of the film; words like; 'Dominant male.' This short film entertains the audience by using humour; like taking events that actually happen and making them funny; like arguments and fighting. Like using the teenagers as animals. This short film educates the audience by having experts giving them information to educate them; using they're expertise. I learnt that I could use to things at put them together; like using teenagers as animals. So this was kind of like a documentary but a humourus film aswell.
The second short film we looked at was 'I love my nails.' This was directed by Katherine Freeman and made in the Uk in 2000. For this short film they're was a much closer view of things actually in the camera. It was an observational look at the nails and the people in the salon but also they interacted with camera. They chatted to the camera about the nail salon. The camera followed choronologically because the camera followed the women getting they're nails done hand by hand. The language used in this short film was informal because it's just normal people talking to the camera, there wasn't any commentry to it because it wasn't really a documentry. It's just a look at a nail salon and chatting to people in it. Also the camera does special artistic clips using the nails, some are also comedic. I have learnt from this that; in any clips that I do I can mix it up a bit and put a bit of artistic ideas into them. Also the shots and angles really matter when you are shooting.

How To... Example Video

http://www.youtube.com/watch?v=A7yaX9-GNeU

Monday, 12 July 2010

A2 Media - Evaluation of Task 2

Task: To produce a sequence paying particular attention to mise-en-scene and camera angles.
Task description: The phone call.

For this I had to evaluate the skill level of the camera work using these skill levels; minimal, basic proficient and excellent. The skills that I had to acces my 'phone call' on were; the ability to hold a shot steady, framing a shot appropriately, using a variety of shot distances as appropriate, shooting material appropriateto the task set and selecting mise-en-scene including colour, figure, lighting, objects and setting. For the skill; the ability to hold a shot steady I rated it as just being basic. This is because it was a bit shakey in some areas. Though in some parts I rate it as being proficient because we used a tripod, so the camera work was completely still when we used the tripod. The only thing I could suggest so it wouldn't be as shakey would be to use the tripod a bit more. For the skill; framing a shot appropriately I rated it a being proficient because we made sure we framed it very well; using a dolly shot and put a panning shot in to help frame the shot as well to start the scenes of. For the skill; using a variety of shot distances as appropriate I rated it as being profiecient. This is because we definetly used a good range of shot distances. Although it isn't perfect; to make it better we could put a few more in to show we are capable of more than the original video. For the skill; shooting material appropriate to the task set I rated it as being excellent. This is because we did exactely what the task asked us to do; making sure we had all of the criteria in it because it did ask us for certain shots. So we made sure it was all in there making this skill rated as; excellent. For the skill; slecting mise-en-scene including colour, figure, lighting, objects and setting I rated it as being excellent. I rated this so high because I thought we did a good job with the mise-en-scene we chose for different scenes. For example one of the characters was a gangster after money someone owes him. So we decided to put him infront of a graffitied wooden fence, we also added in someone to play his girlfriend and we gave him sunglasses. This mise-en-scene helped to make the scene go with the storyline, so people would get what was going on and what type of character he was. All together I think this was an improvement to task 1 because in this task I have rated some of the skills higher than in task 1. So this is evidence of; the more you use the camera and practise filming different things your skills improve with it. Overall I feel like this task was a success. Though there are things we could change and improve to make it better. Including; using a tripod to make the camera not so shakey and using more shot distances to make 'the phone call' look more proffessional and so show we are capable of doing more.

Wednesday, 7 July 2010

A2 Media - Evaluation of Task 1

Task: To produce a sequence showing shots, angles and movements
Task description: A guided walk around the school

When it came to this task, we had to do a guided tour around the school. The equipment we used was; a camera and a tripod. For the evaluation of this task I have to evaluate the following skills of the task; the ability to hold a shot steady, framing a shot appropriately, using a variety of shot distances as appropriate, shooting material appropriate to the task set and selecting mise-en-scene including colour, figure, lighting, objects and setting. I had to evaluate these skills using either; minimal, basic, proficient or excellent. When I evaluated the skill to hold a shot steady, I rated i being basic. This is because In parts of the tour of the school it was a bit shakey. We did use a tripod for some of the filming but next time using experience from this we will probably use the tripod more than we did. I rated the skill; framing a shot appropriately as proficient because we zoomed in and panned a lot in the tour so it looked a bit more professional and obvious that we were trying to frame the shots properly. For the skill; use a variety of shot distances as appropriate I rated it as just being basic. This is because I think we only really used a lond distance shot so next time a few more shot distances would be recommended. For the skill; shoot material appropriate to the task set, I rated it as being excellent. This is because it was a guided tour of the school; we showed classrooms, the front view of the school, other areas wihin the school, talked to a teacher and talked to a student aswell. So we definetely shot the material appropriate to the task that was set. The last skill that I rated was; selecting mise-en-scene including colour, figure, lighting, objects and setting. I rated this as just being basic because I think we could have thought more about the mise-en-scene, objects, lighting ect. I think it all is a bit basic because we didn't really put that much thought into this skill that we could have used. All together I feel like we could have put more thought into the overall task; using more shot distances, using a tripod and thinking more about the mise-ene-scene. We could achieve a better completed task if we thought of and did these things the next time we do a task.

Wednesday, 21 April 2010

Music Magazine Evaluation: 'Country'

This is my finished music magazine. I created it using adobe photoshop. Creating this magazine and also doing the peliminary task which is the school magazine has helped develop my skills in both photoshop and blogger; from the first task right down to this evaluation.























1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
The music magazine genre I chose was; Country. When I researched Country magazines on Google there were a lot of images that came up, I noticed quite a big thing that kept popping up though; they were all from the 1970's or 1980's. This is because in our days music like RnB and dance are the most popular genres now. When it came to the front cover I wanted to keep it quite simple because that's what the Real magazines do. They don't put any big fancy images or writing in, they keep it plain and simple. They let the articles within the magazine do the talking for them. So that's what I decided to do. The picture that I used on the front cover was of a girl twirling in a field wearing a long dress and cowboy boots. Now this is what I wanted to go for, I wanted to keep it stereotypical. If this is what people wanted to believe Country music is like then this is what they will see in the magazine. Also since the 1970's Country music has always been about cowboy hats and acoustic guitars, I wanted to continue and develop that stereotype in my magazine. Although, there is one thing that I chose to challenge; when I looked at the images of the Real Country magazines, I noticed that the people that were on the front cover were men. All of the people on my front cover and in my magazine are women. This shows that since the 1970's when these magazines were published, the music has widened to a different audience and different society who are actually in the business because back then it was mostly men. Now look how times have changed; it's 2010 after all.

2.How does your media product represent particular social groups?
There are two social groups represented in my music magazine; they are late teenagers to mid twenty's and Country music lover. When you see the images in and on my magazine, even though they are the artists they are still the same age as the target audience. It shows thats the teenage social groups aren't afraid to say what they like and what they don't and they like country music. It paints them in a good light considering the bad press and teens have been getting for so many years. The other social group would be; Country music lovers. Which are most likely to be as I said sixth form students or/and aspiring musicians. What the magazine says about them is they consider the better things when it comes to music and they like to be different. They don't want to be like everyone and do what they are doing. This is why I have added in a competiton to win an acoustic guitar signed by two famous musicians.

3.What kind of media institution might distribute your media product and why?
When it came to the kind of media institution that I wanted to distribute my magazine in, there were two major institutions that I looked at; Bauer and IPC. I researched both of these media institutions and first of all i considered Bauer because it is a big worldwide institution that distributes magazines to 15 different countries. Then I thought everyone of these county's are bound to have a Country music magazine but the UK doesn't. The IPC media is just national and not worldwide, it only publishes in the UK. This is why I went with IPC because my music magazine would take of here in the UK because there isn't anything like it; Country. So there is a big gap in IPC for it.

4.Who would be the audience for your media product?
My music magazine is a Country music magazine, so obviously like all other magazines they have to have an interest in the music genre that the magazine is. So to be interested in, read and buy this magazine they have to be interested in Country music. The gender that will most likely be interested in this magazine will be females. The reason it will most likely be women is because stereotypically boys/men are interested in either R&B, rock, punk or screamo and girls are known to like a softer music like pop. So country is more in the areas of the female presuasion because it is a softer sound and when you think country you imagine girls with long dresses, cowboy boots, acoustic guitars playing on fields. The ages of the audience that would read my music magazine are; 17-25 year olds. This is because these are years they are at Sixth form/college and University. They could be studying music at university or sixth form or they could even just be interested in music but not studying. They may just feel music is a way of escaping from they're busy schedules of university. Country music is a good way to express yourself because it is very REAL. It isn't really fake at all, mostly everything is acoustic in the genre. This is what they're occupations are most likely to be; university student or sixth form student. As I said before they most likely will be studying music in Uni or Sixth Form if they're are passionate about the music that they listen to; Country. They're interests would mostly likely be; REAL music, acoustic music. They will be quite smart and maybe a bit higher class to appreciate Country music. Also they will have a different taste of everything to alot of people they're age group. They will like to do things that are different to what everyone else is doing. They like to express the fact that they are different.


5.How did you attract/address your audience?
When it came to actually addressing and attracting my audience which as I have already established are; girls aged 17-25. So to attract them I put used things such as posters, concert stickers, exclusive interviews and competitions. I knew that if I put in that there was posters included of boys, the girls would want to buy it straight away because steriotypically girls are obsessed with boys and even more; male musicians. So this would attract them to buy the magazine. I knew that if I put that my magazine contained stickers the buyers would want it because everyone loves a freeby, this is because the magazine is worth the money because of the freebys inside it. Exclusive interviews were included because anyone who listens to music and in this case country music has to be interested in the artists and the new music involving them. So when it comes to seeing the magazine they might see a line from an article involving the band they like or just the bands name like for example on my music magazine; 'The Cherries.' Someone might see they're name and want to buy the magazine because they want to read that exclusive interview. Also if they are especially interested in Country music, the title; 'COUNTRY' will catch they're eyes and they will notice that it is a country magazine. When it came to the overall look of the magazine, I kept to Country colours like using grass and fields as background; keeping it very stereotypical. Also the clothes are stereotypical as well. If the audience likes Country music then they will be drawn to this magazine because it is obvious to what music genre it is because of the clothes and colour scheme.

6.What have you learnt about technologies from the process of constructing this product?
When it came to actually makeing the product on Photoshop at first I really didn't know what


I was doing. The only things I really knew how to do were; adding pictures in and cropping them. As I was going along I learned that it's not that hard using Photoshop. As time went on and I was using it almost everyday I picked up how to do something new and use different tools. Some of the new things I learnt how to do or change were; the effects of different pictures, the backgrounds, add text in with different fonts and colours and use the different tools in the side bar. If I was faced with another task involving Photoshop, I would be ready for it because of the things I have learnt involving using it for this task. The second technology I used was cameras; taking pictures for the magazine. Everyone knows that I am hopeless at using a camera. All you have to do is push one button and it done. I usually cut people's heads off, so I normally ask someone to take the pictures for me. I couldn't do this, this time because I had to take them myself. So I learnt how to actually take descent pictures and upload them to the computer as well. When I was using the camera, I was also thinking about the camera angles as well because this is what media has taught me to do over the years.

7.Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at the preliminary task which was; the school magazine I feel that more in all of the areas including; using cameras, camera angles and how to use Adobe Photoshop. When you look at my magazines the comparisons and differencies are definetly big and seeable. You can clearly tell which is the better one that I spent most of my time on. My music magazine is the best one because after using photoshop for the first task and using it for so long on the second task it got easier to use therefore made everything look better because I knew what I was doing. I feel that I have learnt how to use Photoshop properly and how to edit pictures and make a successful piece of work. I think that I learnt how to make things look better and more professional. Also how to manage my time more on it because on the first task I didn't manage my time very well, so I made sure I did on this task. So I didn't spend ages on just tweeking the small things. Since the first task I think I have used learnt more about camera angles and learnt how to use them in my work, even if I'm not even thinking about it. I think I have learnt that when I'm using a camera it's not just about taking the picture. It's making sure everything to do with the mise-ene scene is right too. Like the background and the clothes because when it comes to putting it on or in the magazine it has to go with the theme and even the colour scheme.

Feedback
We all wanted feedback on our magazine so a few of the class analysed my music magazine and answered a few questions on it. From these answers I found good points, bad points and improvements. A good point about the answers was the audience. All of the students that answered the questions all guessed the right target audience that I predicted to this means that this really would be the target audience of the magazine. Other good points were; good house style, bright exciting colours, consistant pictures and they stand out as well and the language suits the magazine as well. The bad points that kept popping up was; the text overlapping and the pictures looking too streched. So if I was going to make any improvements I would space the article out a bit more and not try as hard to make the picture bigger and fit on the page more.