Friday, 17 September 2010

Having A Go At Making A How To Video

In Media we had a go at shooting our own How To Video. Me and Natasha chose to film; 'How To Turn On A Light Switch.' We also edited it by putting different effects in and adding music.

Thursday, 16 September 2010

Andrew Goodwin's Music Video Theory

Andrew Goodwin: Dancing in the Distraction 1992
Theory:

1. There is a relationship between the lyrics and the visuals (with visuals either illustrating, amplifying or contradicting the lyrics.)
Example: Taylor Swift - You Belong With Me

2. There is a relationship between the music and the visuals (again visuals either illustrate,amplify or contradict the music.)
Example: Mitchell Musso - Hey

3.Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock.)
Example: Westlife- Flying Without Wings (Boy band Pop)

4.There will be demand on the part of the record company for a lot of close-ups of the main artist or vocalist.
Example: Justin Bieber - One Less Lonely Girl

5. There is likely to be reference to voyeurism, particularly in the treatment of females, but also in terms of the systems of looking. (screens within screens, binoculars, cameras, etc.)
Example: Aaron Carter - I'm All About You

6. There are likely to be intertexual references either to other music videos or to films and tv texts.
Alien Ant Farm - Movies

Tuesday, 7 September 2010

Review of the 6th of September

In media today we watch 2 examples of short films. To see what we could learn from threm and to see if we could use some of the techniques used; in our own work. We were specifically looking at the features of the short films, how they Informan, Entertain and Educate.
The first of the two short films was; 'The Urban Savannah' directed by; Mathew Cook and Vincent Lund. It was made in the UK in 2004. The basic idea of this short film was; the observation and study of animals in packs but humans were used istead. A group of 'skaters' and 'townies' were used. The features were; an explanatory commentry. There was always someone doing a voiceover in the camera; explaining what was actually going on infront of the camera. Experts were also used. In studys like this to do with animals they always used expertise, so they decided to use them in the study of humans to get some true facts and information. The whole thing was observational; they were only observing the characters, the character didn't actually interact with them. So it was basically a 'Fly on the wall.' To catch the characters behaving like themselves normally. As they would call it; 'Them in they're own habitat' The use of dramatic events made the whole thing a bit more interesting and a bit more comedic. The way the short film informed the audience was; through the formal language. This is because they want to grab people's attention by speaking formally to them but then making the video a bit of a joke because it works well together. Also the terms used help identify the scientific yet comedic nature of the film; words like; 'Dominant male.' This short film entertains the audience by using humour; like taking events that actually happen and making them funny; like arguments and fighting. Like using the teenagers as animals. This short film educates the audience by having experts giving them information to educate them; using they're expertise. I learnt that I could use to things at put them together; like using teenagers as animals. So this was kind of like a documentary but a humourus film aswell.
The second short film we looked at was 'I love my nails.' This was directed by Katherine Freeman and made in the Uk in 2000. For this short film they're was a much closer view of things actually in the camera. It was an observational look at the nails and the people in the salon but also they interacted with camera. They chatted to the camera about the nail salon. The camera followed choronologically because the camera followed the women getting they're nails done hand by hand. The language used in this short film was informal because it's just normal people talking to the camera, there wasn't any commentry to it because it wasn't really a documentry. It's just a look at a nail salon and chatting to people in it. Also the camera does special artistic clips using the nails, some are also comedic. I have learnt from this that; in any clips that I do I can mix it up a bit and put a bit of artistic ideas into them. Also the shots and angles really matter when you are shooting.

How To... Example Video

http://www.youtube.com/watch?v=A7yaX9-GNeU

Monday, 12 July 2010

A2 Media - Evaluation of Task 2

Task: To produce a sequence paying particular attention to mise-en-scene and camera angles.
Task description: The phone call.

For this I had to evaluate the skill level of the camera work using these skill levels; minimal, basic proficient and excellent. The skills that I had to acces my 'phone call' on were; the ability to hold a shot steady, framing a shot appropriately, using a variety of shot distances as appropriate, shooting material appropriateto the task set and selecting mise-en-scene including colour, figure, lighting, objects and setting. For the skill; the ability to hold a shot steady I rated it as just being basic. This is because it was a bit shakey in some areas. Though in some parts I rate it as being proficient because we used a tripod, so the camera work was completely still when we used the tripod. The only thing I could suggest so it wouldn't be as shakey would be to use the tripod a bit more. For the skill; framing a shot appropriately I rated it a being proficient because we made sure we framed it very well; using a dolly shot and put a panning shot in to help frame the shot as well to start the scenes of. For the skill; using a variety of shot distances as appropriate I rated it as being profiecient. This is because we definetly used a good range of shot distances. Although it isn't perfect; to make it better we could put a few more in to show we are capable of more than the original video. For the skill; shooting material appropriate to the task set I rated it as being excellent. This is because we did exactely what the task asked us to do; making sure we had all of the criteria in it because it did ask us for certain shots. So we made sure it was all in there making this skill rated as; excellent. For the skill; slecting mise-en-scene including colour, figure, lighting, objects and setting I rated it as being excellent. I rated this so high because I thought we did a good job with the mise-en-scene we chose for different scenes. For example one of the characters was a gangster after money someone owes him. So we decided to put him infront of a graffitied wooden fence, we also added in someone to play his girlfriend and we gave him sunglasses. This mise-en-scene helped to make the scene go with the storyline, so people would get what was going on and what type of character he was. All together I think this was an improvement to task 1 because in this task I have rated some of the skills higher than in task 1. So this is evidence of; the more you use the camera and practise filming different things your skills improve with it. Overall I feel like this task was a success. Though there are things we could change and improve to make it better. Including; using a tripod to make the camera not so shakey and using more shot distances to make 'the phone call' look more proffessional and so show we are capable of doing more.

Wednesday, 7 July 2010

A2 Media - Evaluation of Task 1

Task: To produce a sequence showing shots, angles and movements
Task description: A guided walk around the school

When it came to this task, we had to do a guided tour around the school. The equipment we used was; a camera and a tripod. For the evaluation of this task I have to evaluate the following skills of the task; the ability to hold a shot steady, framing a shot appropriately, using a variety of shot distances as appropriate, shooting material appropriate to the task set and selecting mise-en-scene including colour, figure, lighting, objects and setting. I had to evaluate these skills using either; minimal, basic, proficient or excellent. When I evaluated the skill to hold a shot steady, I rated i being basic. This is because In parts of the tour of the school it was a bit shakey. We did use a tripod for some of the filming but next time using experience from this we will probably use the tripod more than we did. I rated the skill; framing a shot appropriately as proficient because we zoomed in and panned a lot in the tour so it looked a bit more professional and obvious that we were trying to frame the shots properly. For the skill; use a variety of shot distances as appropriate I rated it as just being basic. This is because I think we only really used a lond distance shot so next time a few more shot distances would be recommended. For the skill; shoot material appropriate to the task set, I rated it as being excellent. This is because it was a guided tour of the school; we showed classrooms, the front view of the school, other areas wihin the school, talked to a teacher and talked to a student aswell. So we definetely shot the material appropriate to the task that was set. The last skill that I rated was; selecting mise-en-scene including colour, figure, lighting, objects and setting. I rated this as just being basic because I think we could have thought more about the mise-en-scene, objects, lighting ect. I think it all is a bit basic because we didn't really put that much thought into this skill that we could have used. All together I feel like we could have put more thought into the overall task; using more shot distances, using a tripod and thinking more about the mise-ene-scene. We could achieve a better completed task if we thought of and did these things the next time we do a task.